VERNON, Calif. -- True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in St. Johns Town Center in Jacksonville, Florida. Located at 4663 River City Drive, the 1,499 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Jacksonville's newest shopping center, St. Johns Town Center is comprised of over one million square feet of retail space. The center recently completed a 200,000 square foot expansion and includes several luxury tenants such as Louis Vuitton, Michael Kors, Juicy Couture, Coach, and Lacoste.

"Offering the best selection of high-end retailers in Northern Florida, the St. Johns Town Center is an ideal location to grow the True Religion brand," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "We are confident that Jacksonville shoppers will appreciate our expanding assortments of premium denim, sportswear, and licensed products."

"With good accessibility off major highways and a large number of affluent residents in the surrounding area, we believe that our St. Johns Town Center store will perform well," said Michael Buckley, president of True Religion Apparel, Inc. "We continue to expect that the growth in our consumer direct segment will further accelerate our top line sales growth and margin expansion."

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit .

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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